The "going analogue" movement hardens
Latest Processing Gap
The corporate response (Starbucks pivoting) suggests this is being taken seriously at the business level. The tech discourse response is minimal — the platforms don't have vocabulary for their own supersession. What's not being metabolised: this isn't a trend that will cycle back. It's a generation learning that their attention was stolen and deciding not to give it back.
Appearances
84% of Gen Z say they want to "escape their phones to live more in the real world." Starbucks closes its mobile-only pickup stores because they "felt too transactional and lacking warmth." The analogue revival isn't aesthetic nostalgia — it's a functional response to digital overwhelm.
The corporate response (Starbucks pivoting) suggests this is being taken seriously at the business level. The tech discourse response is minimal — the platforms don't have vocabulary for their own supersession. What's not being metabolised: this isn't a trend that will cycle back. It's a generation learning that their attention was stolen and deciding not to give it back.