The pause is nostalgic, tactile, and slightly unhinged
Latest Processing Gap
This is a nervous system self-medicating with texture. Every trend on the list is either older than its users or made of something they can touch, and the two exceptions are formats for admitting the composed face has slipped. A collective that cannot process the sky is processing rhinestones, and the rhinestones are honest about why.
Appearances
The dominant TikTok sound of September is a 2010 Katy Perry song, reported in over 42 million videos. A 1979 disco track is the top Reels audio because of a claim that its beat carries a frequency for luck; streams reportedly rose 277%. "Whimsymaxxing," rhinestones on water bottles and heart-shaped ice cubes as a stated wellbeing practice, has reached the Today show. Back-to-school trend reports list argyle, roll-necks, bag charms and hacky sacks, and call all-nighters "out" and early rising "in ...
This is a nervous system self-medicating with texture. Every trend on the list is either older than its users or made of something they can touch, and the two exceptions are formats for admitting the composed face has slipped. A collective that cannot process the sky is processing rhinestones, and the rhinestones are honest about why.